In my last blog, I focused on how B2C companies are well positioned to capitalize on their fans—specifically, fans are likely to make purchases from a brand for which they are fans or followers. At the end of the blog I was left with the nagging question. What about B2B companies? Can they capitalize on [...]
Archive for March, 2010
29 Mar
Social media fans are buyers, who’da thunk it?
As a marketer, I struggle with the ROI and/or ROE (Return on Experience) of social media. Intuitively it makes sense, but I need cold hard facts to help me believe it. It must be the market researcher in me. I was reading a study by Chadwick Martin Bailey and iModerate that found that social friends [...]
25 Mar
Social media: fish where (and when) the fish are
Fish where the fish are. It’s a old term/phrase/general wisdom that, while over used, it more important today than it has ever been. Why? Well social media of course! In the “old days” of interruption marketing, marketers had the luxury of time. By time, I mean they didn’t have to worry about their target audience [...]
22 Mar
Marketers’ social media integration and life cycle statuses
If you are anything like me, you are always seeking out information to better understand and strategize the value of what you are doing, but what others are doing as well. So in the vein of what others are doing, I read a great post on the eMarketer’s newsletter. (FYI–eMarketer always puts out great data. [...]
19 Mar
Market Research Takes a Seat at the Social Media Table
With social media getting so much attention from the marketing community these days, it was inevitable that the market research community would be jumping in. Since I wear both hats— marketing and market research—I am always searching for ways to integrate what I am doing from a marketing perspective with what I am doing from [...]
18 Mar
Neurmarketing Study Supports the Effectiveness of Direct Mail…
I was reading an article summarizing the findings of a new neuromarketing study conducted by Royal Mail through Millward Brown, employing the University of Bangor’s psychology department and fMRI (functional Magnetic Resonance Imaging), which sheds some light on how the marketing medium used can be just as important as the message when it comes to [...]
12 Mar
Why businesses just aren’t getting social media…
I admit it. I am a novice when it comes to social media. I enjoy blogging and tweeting, but I am only doing this for me…not for a business that sells social media or internet marketing. That said, I have learned a lot in a very short amount of time about what works and what [...]
8 Mar
Direct Mail Is a Viable Option for Marketing to Small Businesses
Much like Mark Twain said about himself during the late 1800’s, the death of direct mail has been greatly exaggerated. With all the great things that can be accomplished online and through social media these days, some people have written direct mail off as just another version of interruption marketing whose time has come. While [...]
2 Mar
When market research gets stuck in the past…
I admit that I am an old school market researcher. As such, I have always had somewhat negative feelings when it comes to conducting online surveys with non-customers and non-employees. That said, I should clarify. I have no problem with conducting online surveys with current customers and employees. I just fear that when I am [...]
