Archive for April, 2011
30
Apr
Posted by sharonmarkovsky in Marketing, Social Media. 2 Comments
I was reading a Harvard Business Review article, Coca-Cola Marketing Shifts from Impressions to Expressions by Joe Tripodi and really loved it. For those of you who haven’t seen it, the main point of the article is a need for companies to go from focusing on impressions to focusing on expressions. And, by expression they [...]
Continue reading »
29
Apr
Posted by sharonmarkovsky in Branding, Marketing. Tagged: branding, consulting, Marketing. 2 Comments
For those of you that follow my blog, you know that I don’t use my blog as a rant platform. Well today, I am sorry to say, I have to diverge from my normal blogging style. But, don’t worry…it will still have to do with branding and marketing. I promise. Southwest Airlines has been the [...]
Continue reading »
26
Apr
Posted by sharonmarkovsky in Marketing, Social Media. Tagged: Marketing, social media. Leave a Comment
As the marketing world has moved from an outbound to an inbound focus, many public relations (PR) companies have been “left behind”. That’s why I am very happy to see that some forward thinking PR companies and PR organizations have gotten together to study social media in the main stream and the Hispanic market. Here [...]
Continue reading »
23
Apr
Posted by sharonmarkovsky in Marketing. Tagged: Marketing. Leave a Comment
As Easter is almost upon us, I am left pondering a recent discussion I had with my brother—a professor at SUNY in Canton, NY—in which we were discussing the blogs I wrote to help people perfect their marketing efforts. During our discussion, my brother said… “it’s great that you are helping people make their marketing [...]
Continue reading »
21
Apr
Posted by sharonmarkovsky in Marketing, Social Media. Tagged: consulting, Marketing, social media. Leave a Comment
Here’s the Audio for this blog: How effective is social media marketing? http://player.soundcloud.com/player.swf?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F13971960 How effective is social media marketing? by sharon-markovsky So you have heard about this thing called Social Media Marketing, but you are reticent in spending any of your marketing budget for this marketing delivery method until you know that it is going [...]
Continue reading »
19
Apr
Posted by sharonmarkovsky in Branding, Social Media. Tagged: branding, Marketing, personal branding, social media. 2 Comments
I have been on an online personal branding journey since 2009 and I have to say it has been a challenge. Not just from a time committment perspective, but a content perspective as well. For those of you who are just starting out on your journey, I thought I would offer a few words of [...]
Continue reading »
14
Apr
Posted by sharonmarkovsky in Branding, Marketing. Tagged: branding, consulting, Marketing, personal branding, social media. Leave a Comment
In my prior blog, Why you can’t wait another day to create a personal brand online, I talked about the importance of building and consistently implementing your online brand. Assuming that you have given your online brand a spring cleaning…now what? For me, the next step is setting goals for my online brand. At the end [...]
Continue reading »
12
Apr
Posted by sharonmarkovsky in Branding, Marketing. Tagged: branding, entreprenuer, Marketing, social media. 8 Comments
Whether we like it or not, we can’t hide from the internet. Every picture in which we are included and every community activity in which you engage are internet fodder—whether you like it or not. Ok, so now you know. Stop trying to hide—much like an ostrich hiding with its head in the sand…you will [...]
Continue reading »
11
Apr
Posted by sharonmarkovsky in Branding, Direct Mail, Marketing. Tagged: advertising, branding, consulting, Marketing, Small Business, social media. Leave a Comment
I read the post “Why offline still matters” by Annie Mueller and I have to say…it was a great reminder to marketers who are jumping on the social media band wagon to stop and reflect on what really works and doesn’t work with respect to marketing. It reminds me of what I am constantly telling [...]
Continue reading »
8
Apr
Posted by sharonmarkovsky in Branding, Marketing. Tagged: advertising, branding, consulting, Marketing, Small Business. Leave a Comment
Determining the right marketing distribution mix for your product or service is critical for the success of your marketing campaign. The key is including all viable distribution methods into your consideration set. Here’s a marketing distribution method that is often overlooked by business owners because of the personal committment it requires…marketing through networking groups. Okay, I [...]
Continue reading »
