As I toiled away on my elliptical machine tonight, I re-read Tina Seelig’s book “What I Wish I Knew When I Was 20.” And what I love most about this book has to do with what makes a small business owner successful. Is it being a marketing genius? Is it being a financial wizard? Is it having a parent with a very large bank roll? They all help, but that’s not it…at least not for the long run away.
At the end of the day, it really just boils down to a couple of traits or states of mind; traits/states of mind I would like to share with you. The presence or absence of these traits/states of mind will tell you if you have the stomach and the know-how to become a successful small business owner.
- Turning failure upside down—entrepreneurs can take failure because they know that failure shows them how to succeed the next time. Failure is temporary. Failure is sometimes necessary. And, guess what? It took Thomas Edison something like 1,000 “steps” as he liked to call it to perfect the light bulb.
- Knowing that “no” sometimes means not now—let’s face it, very few people in life like hearing the word no; especially as it relates to their business/baby. Successful entrepreneurs understand that “no” might mean call me next week when I am in a better frame of mind.
- Try everything, at least once—Successful small business owners will do just about anything to keep their dream alive. And, they get creative…both inside and outside the box. They are constantly thinking about what is next for their business and questioning whether if they are doing everything right and everything they should be doing. Just like their business, they are in constant motion.
- Test and learn beats fast and furious (…just ask the rabbit)—successful small business owners don’t waste money on big splashes, they take a disciplined approach to just about everything. They aren’t tentative, but they do their due diligence.
Here is my favorite and the most important part of being a successful entrepreneur.
- Give yourself permission—the permission to start, the permission to stop, the permission to take risks, the permission to accept failures, the permission to say you were wrong, and the permission to say you were right. Whatever permission you are denying yourself…give it freely. You don’t have to wait for permission from someone else. Who cares what they think? Give yourself permission to start doing what you love today!
Since this blog isn’t about my normal marketing or market research topics, I have decided to end with a quote from Thomas Edison rather than “Happy Marketing”. Here goes:
“Many of life’s failures are people who did not realize how close they were to success when they gave up.”
Here’s something from me…I give you permission.