To Tweet or Not To Tweet…that is the question. Many companies are going to have to grapple with the issue of how to deal with social media. Insurance companies, particularly those that sell to businesses rather than consumers, are going to have a tough time making the transition from traditional communication to communicating through social media. Not only are they bogged down by all the regulations that limit how they sell and market, but they are also used to having all outbound communications reviewed, re-reviewed and reviewed once again by several layers of marketing and legal management.
As the article suggests, social media communications from the “community”– questions and allegations—must be made immediately (or at least within 4 hours). It is unlikely that insurance companies are going to have the will or the manpower to dedicate to this type of endeavor. It will be interesting to see how well and quickly insurance companies embrace social media. My guess is that it will be a mediocre initial effort at best. I hope I am wrong!