In my blog entitled “Fortune 100 companies are getting it…are you?”, I presented data from Burson-Marsteller that showed that 79% of Fortunate 100 businesses are using social media. While this information is very useful, it only represents the top 100 companies.
So, our next question has to be, what is the biggest segment of the businesses population in the U.S. (i.e., small businesses) doing in terms of social media? Well, thanks to research Small Business Success Index put out by Grown Smart Business we have a glimpse!
According to the results of the third wave of the Small Business Success Index™ (SBSI), sponsored by Network Solutions® and the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business, social media adoption by small businesses has doubled from 12% to 24% in the last year (based on interviews among 500 small business decision-makers).
As the chart below shows, if they have a social media presence for their business, small business decision-makers are likely to have a company page on a social networking site (75%), to post status updates and/ or articles of interest on sites like LinkedIn or Facebook (69%), to have built a network through sites like LinkedIn (57%) and to monitor positive/negative feedback about their organization on social networks (54%).
I would highly recommend that you check out the full report of The State of Small businesses and more specifically Small Business Success Index on Grow Smart Business’ website: http://growsmartbusiness.com/small-business-success-index-highlights/.
It’s great to see that small businesses are seeing and getting the value of social media!