If you are anything like me, you are always seeking out information to better understand and strategize the value of what you are doing, but what others are doing as well. So in the vein of what others are doing, I read a great post on the eMarketer’s newsletter. (FYI–eMarketer always puts out great data. If you don’t subscribe to their free newsletter, you should). Among other things, it talked about Unica’s research on the proportion of marketers that are integrating their social campaigns with other channels. The most important information (in my humble opinion) from the eMarketer newsletter (via Unica) was this:
- The proportion of marketers integrating their social campaigns with other channels varies widely depending on the tactic. While a majority of voting features, product reviews, user-generated content and RSS feeds are integrated with other campaigns, that is not true of efforts on social networking sites, blogs or microblogs. The main ways marketers are integrating their social campaigns are in regard to timing, creative themes and branding.
This newsletter also addressed another topic you might find interesting. This time the data comes from Marketing Sherpa.
- In November 2009, MarketingSherpa surveyed US marketers about their stage in the social media life cycle–many were still in either the trial or transition phase. But a substantial percentage had progressed to using social media strategically in their research, objectives and actions. That entailed having a formal process that was routinely performed for social campaigns.
Click here to see the eMarketer tables associated with the data. Social Media Info From eMarketer
So, it appears that we marketers have a long way to go with respect to integrating social media. But, we are getting there!