Small businesses are the backbone of the US economy, period—no ifs, ands or buts! These are the businesses that will lead us out of this recession. As small businesses are struggling and competing right alongside the big boys, I am left wondering why they aren’t taking full advantage of social media. Maybe they are struggling with the same things I did (see my blog on Combating social media inertia), but why not take advantage of at least the free stuff as it relates to social media?
Don’t believe me? Here’s what I am talking about…
According to a survey done by EMPLOYERS—a Reno-headquartered workers’ compensation insurance company that specializes in addressing the needs of small businesses:
- More than half (52%) of small business decision-makers believe having a social media presence is important for companies, but only 16% say they have a social media presence for their business. ARGH!
Here’s why having a social media presence is important:
- 59% of small businesses with a social media presence say it has provided value to their business
- 49% say that their social media presence has produced advocates for their business
- 65 percent with a social media presence say they actively use it to promote their businesses
- Among business-to-consumer (B2C) small and medium-sized companies studied, more than one-half of those using Twitter generated double the median monthly leads of non-Twitter users. That result held across company size.
- Twitter reach was critical to increased lead generation. Companies with 100 to 500 Twitter followers generated 146% more median monthly leads than those with 21 to 100 followers. Beyond the 500-follower mark, though, there was no further gain.
- Blogging also increased median monthly leads, and, unlike with Twitter, the effect was about the same for B2C and B2B companies.
One more thing on Twitter…So why is Twitter important? Google juice baby! Don’t believe me? Google my name and you will see what I mean.
Okay small businesses, now that I have your attention—please, please make sure your blog has appropriate and meaningful content! And, you have to blog consistently for your social media effort to take root.