With a full time job (lovingly referred to as my day job) and going to school to finish my MBA at night (and did I mention a husband and a 5-year old son?), I have to say I take pride that each week I come up with two or three unique blogs. Well, I am going to have to break with tradition this week because I found a blog that I really liked that I wanted to make sure you saw. It’s a blog by Rohit Bhargava entitled “The 12 Types of Social Media Experts-which one are you?” I really enjoyed this blog as it relates to a blog a did a while back entitled “Combating Social Media Inertia” .
Here’s Rohit’s premise: in social media, everyone labels themselves an expert, but the definition of expert is fluid.
Here are most of the expert types from his blog, with my commentary of course (hey, I have to give my opinion somewhere!).
- The Pretender – These are the unpaid version of what I call social media tourists. These are the people who read a couple of books and don’t use any of the tools, but like to give you their opinion on how to effectively use social media. They don’t blog, nor do they add anything really useful to the Twitter stream.
- The Trainer/Teacher – This is someone who teaches others how to use social media. While some of these folks are paid, most are just social media saints that help others for free—out of the goodness of their heart. Thanks @DrBret!
- The Professional Speaker – I detest these people. These people are the professional public speakers who go on the road speaking about web 2.0 and social media and don’t practice what they preach. And, worst of all…their tweets are focused on what great things their company is doing. Appalling! The only saving grace as Rohit puts it: they “often create inspiration and excitement about social media as a whole.”
- The Content Curator – These are my favorite blog sites. They add considerable value to the social media stream because they pull together great content from bloggers around the country/world and put it together for their readers in a very easily digestible format. Some of the better ones I am following are: @Smallbizanswers and @Dukkytweets. I can find all the small business and marketing-related information I need from these sites!
- The Event Organizer – These folks specialize in social media conferences/forums, meetups and tweetups. I like these folks because they are on the front line of what’s next with respect to viral meetings. Perhaps the next generation of the webinar?
- The Community Manager – It’s hard to be a good community manager. Particularly if you have a vested interest in the group. My case in point… a marketing company executive that runs a LinkedIn group talking about marketing issues. I only have an issue with this if the group focuses on selling to its members rather than adding value to its members.
- The Content Creator – As you might expect, these are the people that blog on very specialized topics and consistently add value. These are the folks that I look to for “what’s next” in marketing and market research. I like to believe I fit in here.
- The Marketing Strategist – Unlike the social media tourists, these people get it right. They listen and then engage on a one-on-one basis to build their brand and then eventually sell their product/service. While I am a creator first, this is the type of social media expert I aspire to be.
- The Designer/Builder – This needs almost no explanation…these are the really intelligent people that make things like Hootsuite possible. THANKS!!!!
Okay Rohit has more titles and you should look at them all. That said, these nine resonated the most with me.
What social media expert do you think you are? And, more importantly, what type of social media expert do other people think you are?