For those of you reading my blog, you know that I am constantly lamenting about the relative absence of good B2B marketing ROI data, particularly as it relates to digital and social media marketing. Well, I am happy to report that I soon expect to lament no more.
The authors of the study were nice enough to provide all of us with a preview of the study. I thought you might find the following data interesting:
- Very small companies (those with less than 10 employees) blog more than large companies (over 1000 employees) at nearly double the rate (64% to 39%).
- Small companies have been faster to adopt social media and eBooks.
- The average B2B company spends 26% of their budget on content marketing. Small companies spend 34% of budget while large companies spend 21%.
Another encouraging finding from the upcoming release was that over half of B2B marketers say they are planning to increase their spend on content marketing in 2011.
While I would still like to see more of this type of research and evaluation going on in the B2B and specifically the small business market, this is certainly a good start.