Social media dedication among US companies is growing…

For those of you that know me, you understand that I have a passion for numbers.  I love to know why people do things and in what numbers.  That’s why I was excited to see some new statistics on social media that was put out by King Fish Media, HubSpot and Junta42 in their June 2010 study.

Here are just some of the highlights of the study:

  • 72% of US companies said they had a social media strategy.
  • 75% of the companies with a social strategy said they planned to increase their investment in the next year.
  • While 35% thought that funds would be allocated to a specific custom project, 33% said their company would increase marketing expenditures to focus more on social media.

Here are the firmographics of the respondents…just in case you care: 457 US marketers and managers; 52% of respondents were in the publishing, media, advertising and marketing industries.

Companies that Plan to Increase Investment in Social Media in the Next 12 Months, June 2010 (% of US companies that currently have a social media strategy)

So what do these numbers tell me about social media?  Well first and foremost that social media isn’t going away and second that those that don’t jump on the bandwagon today (actually about 2 years ago but who’s counting?) will be left behind.  Social media can be a very important part of not only your marketing but your customer service experience.

Happy marketing!


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