When are B2Bs watching? It depends of course!

According to a study by Bizo, business professionals are more likely to click on digital ads during the weekend, but more likely to take action on such ads during the week—particularly on Wednesdays.   But viewership and action don’t always happen on the same days. 

Since I am very focused on small businesses and how they operate, I found this statistic very interesting:

  • Small Business professionals are most likely to take action on ads shown on Sunday, and 39% more likely to do so on Sunday than for ads shown on Saturday, the day they are least likely to take action.

Here are some interesting industry differences from the study:

  • Agriculture professionals are most likely to take action on ads shown to them on Tuesday, and 50% more likely to do so on Tuesday than for ads shown on Sunday, the day they are least likely to take action. But agriculture professionals are most likely to click on ads shown to them on Wednesday.
  • Software professionals are most likely to take action on ads served on Tuesday, and 600% more likely to do so on Tuesday than for ads served on Sunday, the day they are least likely to take action.
  • Medical professionals are most likely to take action on ads served on Thursday, and 35% more likely to do so on Thursday than for ads served on Saturday, the day they are least likely to act.
  • Real Estate professionals are most likely to take action on ads shown on Saturday, and 99% more likely to do so on Saturday than for ads shown on Wednesday, the day they are least likely to act.

So as usual, the answer is “E, All of the Above”, more commonly referred to as “it depends”.

Happy Marketing!

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