If I had a dime for every time someone said, “you can’t make money from Social Media” I would probably be on a beach somewhere having a Cosmopolitan.
After giving the person the lecture on the fact that social media marketing is “social” first and “marketing” second, I tell them you can make money on Facebook, LinkedIn and Twitter, you just haven’t educated yourself on how.
Don’t believe me? Chew on this…according to eMarketer, U.S. marketers will spend $3.08 billion to advertise on social networking sites this year, about a 55% over their 2010 spend. And, eMarketer expects this number to reach $4 billion by 2012.
So are all these people wasting their money? Well some clearly are, but for many not. It can be much, much cheaper to build brand awareness among and engage your audience through social media than through traditional advertising such as TV and Print.
So why is Facebook so important? Well, in a few words… over 175 million people (log in every day to Facebook).
So why now for Facebook? Get in early (or should I say less late). If you check the online advertising costs for Facebook, you will see that some markets (based on their cost per click) are relatively untapped. Why not get your product or service in front of your markets now before someone else does?
Like it or not, Social Media and Facebook are here to stay (at least for now). You need to jump in before it’s too late.