Addressing the “social” side of your group…

I know what you are thinking…Sharon you are market researcher at heart, where are your stories with a market research flair?

Ok, since you asked, here are some great market research statistics about the impact Americans think the internet has had on group participation.  In this survey, the Pew Internet Project asked about 27 different kinds of groups and found great diversity in group membership and participation using traditional and new technologies.

Following are the percentages of Americans that say the internet has had a major impact on the ability of groups to do the following:

  • Communicate with members: 68% of all Americans (internet users and non-users alike) and 75% of internet users said that
  • Draw attention to an issue: 62% of all Americans and 68% of internet users
  • Connect with other groups: 60% of all Americans and 67% of internet users
  • Impact the society at large: 59% of all Americans and 64% of internet users
  • Organize activities: 59% of all Americans and 65% of internet users
  • Raise money: 52% of all Americans and 55% of internet users
  • Recruit new members: 51% of all Americans and 55% of internet users said that.
  • Impact local communities: 49% of all Americans and 52% of internet users
  • Find people to take leadership roles: 35% of all Americans and internet users



Social media activities are taking hold in group activities

  • 48% of those who are active in groups say that those groups have a page on a social networking site like Facebook.
  • 42% of those who are active in groups say those groups use text messaging.
  • 30% of those who are active in groups say those groups have their own blog.
  • 16% of those who are active in groups say the groups communicate with members through Twitter.
  • 65% of those who are social network site users say they read updates and messages on these sites about the groups in which they are active.
  • 30% say they have posted news about their groups on their social network site page.
  • 63% of the Twitter users who are active in groups say they read updates and posts on Twitter about their groups, and 21% say they post news on Twitter about their groups.

Internet users are more active participants in their groups than other adults, and are more likely to feel pride and a sense of accomplishment

The survey asked group members whether they had done several core activities with their group in the past 30 days and internet users were significantly more likely to have done all of these activities.

So what does this mean?  Well, if you are a social club like Rother

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