Those of you who follow my blog know that I love seeing firmographics and demographics and how they change over time. So much to my joy, I found some stats on how social media is growing among small businesses.
- That said, Twitter (19%) usage is still woefully behind Facebook usage (48%) among small businesses.
- Interestingly, more than a third of small businesses had increased their use of links and ads on social media sites over the past year, and 46% planned further increases in the next 12 months.
- And, coming as no surprise…younger businesses are most active in social media—and least active in traditional media.
Thanks to eMarketer for providing these wonderful stats!’
So, now that small businesses are “getting it”, what is your strategy to attract and capture these socially aware small businesses?