With all the focus on digital and social media marketing, little is being said about how you can in fact be successful in the world of direct marketing. Just for the record, direct marketing is not just direct mail marketing, though it has a lot to do with it.
In my video blog above, I give you several things you need to think about before you embark on a direct marketing campaign.
Here are the highlights:
- Determine what your goals are for the direct marketing campaign
- Determine the message
- Determine the format
- Determine the response methods
- Determine how are you going to measure your success
Have other things you should consider before embarking on a direct marketing campaign? Let me know in the comments section!