5 things to think about before starting a direct marketing campaign..

With all the focus on digital and social media marketing, little is being said about how you can in fact be successful in the world of direct marketing.  Just for the record, direct marketing is not just direct mail marketing, though it has a lot to do with it.

In my video blog above, I give you several things you need to think about before you embark on a direct marketing campaign. 

Here are the highlights:

  1. Determine what your goals are for the direct marketing campaign
  2. Determine the message
  3. Determine the format
  4. Determine the response methods
  5. Determine how are you going to measure your success

Have other things you should consider before embarking on a direct marketing campaign?  Let me know in the comments section!

Happy Marketing!

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7 responses to this post.

  1. Very good advice. The video also turned out great.

    Reply

    • Posted by sharonmarkovsky on March 18, 2011 at 2:02 pm

      Thanks G!

      It’s funny…as I get them done, it does get easier and shorter! I am hoping to have my next one down to just 2 minutes. We’ll see if that is even possible. I do like to talk…alot!

      Thanks for the kind words and reading my blog!
      Sharon

      Reply

  2. As any good direct marketer would tell you, testing is the key to a successful direct mail campaign. Having the right balance of test elements allows you to understand what components are working, and what needs continued refinement. Some basic components for testing a lead generation direct mail campaign: test the list sources, test the offers,test the creative (from paper stocks, to formats, to copy).

    Reply

    • Posted by sharonmarkovsky on March 20, 2011 at 7:07 am

      I totally agree with you…testing is the key to a successful direct mail campaign.

      Thank you for sharing!
      Sharon

      Reply

  3. Fantastic Video Sharon!!! You did a great job and liked the 5 key points you addressed, as they are helpful reminders to remember when doing direct marketing. Thanks.

    Reply

    • Posted by sharonmarkovsky on March 21, 2011 at 7:07 am

      Thanks Lisa! I have just one more to go but I think I might continue doing some video work. It is kind of fun.

      Thanks again for the kind words and for reading my blog!
      Sharon

      Reply

  4. I had heard that the government is summoning an end to cold calling. This is perhaps awful, but what about direct mail? If the companies cannot mail individuals who are most likely to purchase their products then it’ would be a big handicap, especially in hard times. What do you think??

    Reply

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