Those of you following my blog know that I blogged last week about the importance of product placement (Product Placement…the easily forgotten differentiator) as a marketing delivery method. And in that blog, I gave you lots of suggestions on how you can use the physical placement of your product to help market your company/product.
My Facebook friends know that I took my son and his friend to Legoland this weekend. And low and behold…a prime and effective example of product placement presented itself to me (and I thought I would share it with you)!
Check out the picturesI attached my blog. It’s a Volvo made out of Legos! What a great product placement idea! Why?
- Volvo’s target market is there–Legoland is expensive…so if you can afford to take the kids and their friends to Legoland, you can probably afford a more expensive car…like the family friendly Volvo.
- They are getting past the advertising clutter–
- It has staying power–heck I took a picture of it and I also took note of the preferred parking available to anyone driving a Volvo to the park that day…and I bet others now have a picture of a Volvo (Lego-style)in their vacation photo album!
- It’s remarkable–I am sure that I am not the only one telling friends and family about the Lego Volvo.
So can you get alot of mileage out of your product placement? Absolutely! Just ask Volvo!