In the middle of last year, I wrote a blog about small business and their usage of social media entitle “Small businesses are getting it!”. In the blog, I gave you some stats on small business’ usage of social. Well I am happy to say that I have some updated small business social media stats to share with you from the next wave of the study. And, the results show that social media utilization grew among small business decision-makers from the first half to the second half of 2010.
In the past 12 months, owners have made key accomplishments with social media, including:
- Staying engaged with customers (63%)
- Increased brand awareness (61%)
- Identifying and attracting new customers (59%).
Here’s what small businesses are using as it relates to social media:
- 27% use Facebook
- 18 use LinkedIn
- 8% use location-based services (Facebook Places, Foursquare™, Gowalla, etc.)
- 8% use blogs
- 7% use Twitter
So what do small business decision-makers think as it relates to technology and the future?
- Nearly half expect to have a social media presence (46%)
- 66% expect to have a website
- 36% expect to have an SEO plan
On a not so positive note, more small businesses have found that social media is not meeting their expectations: 36% feel that their use of social media has fallen short of expectations and just 9% say their social media efforts have exceeded expectations.
Visit http://www.networksolutions.com/smallbusiness to download a full copy of the Small Business Success Index Wave-5
So, small business owner what are you waiting for? And large businesses…your customers are online and engaging in social media. Where are you?