Whether we like it or not, we can’t hide from the internet. Every picture in which we are included and every community activity in which you engage are internet fodder—whether you like it or not. Ok, so now you know. Stop trying to hide—much like an ostrich hiding with its head in the sand…you will get eaten.
So you can’t stop the internet, but you can shape your online personal brand…
Here are six ways you can quickly clean up your online brand today:
- Be a networker—build your social network with quality people. Social media is by definition social. To help build your online brand and help you go viral…you need friends, followers, “linkers” and “commenters” (your mom and your cousin bobby too).
- Be photo consistent—use the same profile photo across all your social media outlets…be the same person on Twitter, Facebook, LinkedIn…etc.
- Be image conscious—review your Facebook and make sure you untag any photos that aren’t consistent with you are or who you want to be. And no, you don’t want to have the sloppy drunk brand online (even if that is your offline brand).
- Watch your language—avoid using inappropriate language and discussing inappropriate topics—particularly a problem on Facebook.
- Remember—everything you say on Facebook is findable. Do you want a potential employer to see your post on Facebook where you trash your boss or company? If you think your private settings will save you…think again.
- Don’t be a player—I know that being a mayor of crazytown is cool, but it doesn’t help your online brand….neither does having a lot of fat and happy animals on Farmville.
- Stay on target—blog about a consistent topic. If you are investing the time to blog, make sure you stay on target
- Use key words to make your blog searchable/findable on the internet. If you are like me, a marketer, you need to put key marketing words and terms in every blog.
And, what’s most important? Don’t Quit! Stay vigilant. The time you spend crafting your online brand will pay off big time. It might not be today or tomorrow, but it will be soon.
How are you building and controlling your online personal brand?