As the marketing world has moved from an outbound to an inbound focus, many public relations (PR) companies have been “left behind”. That’s why I am very happy to see that some forward thinking PR companies and PR organizations have gotten together to study social media in the main stream and the Hispanic market.
Here are some of the highlights of the study from TeleNoticias and LatinoWire (in conjunction with the Hispanic Public Relations Association (HPRA), Hispanicize, HispanicAd.com and Survey.com) in which they surveyed PR professionals. Special thanks to emarketer for providing easy access to the survey stats!
- The majority PR professionals (69%) believe that social media programs are important in both the mainstream and Hispanic markets.
- PR professionals know that social media is an important tool for reaching Hispanics. However, only 45% of respondents said they actually use it, compared to 92% who use social media to reach mainstream markets.
- The majority of PR professionals feel that social budgets will increase for the main stream (58%) and the Hispanic market (60%).
- Coming as no surprise, the PR professionals interviewed through the study are most often using Facebook and Twitter to attract the mainstream and Hispanic markets.
Hey you PR professionals….how are bridging the outbound/inbound gap?