Bad photoretouching = Bad advertising

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Bad graphic design and more specifically bad Photoshop work is the bane of the advertising world’s existence–especially when people (such as our target audience) notice. 

Over the years, I have seen some pretty bad work, some done by professionals and some done by amateurs.  

Want to know how to spot a fake or a mistake like a pro?  Here’s how.  Look for:

Strange or bad shadows—while a photo may look perfect, the graphic artist will likely miss the mark when it comes to accurately portraying the shadows associated with the people or objects in the picture.  Worst yet…they probably knwo that the shadow problem exists but don’t want to spend the time to fix it.   They are betting you (and their client) wont notice (see picture above).

Soulless eyes—they say that your eyes are the window to your soul.  Well that may be, but when it comes to spotting “fixed” eyes, it’s pretty easy, especially when there is more than one person in the photo.  To spot the changed-out eyes, you just need to look for the eye position..are everyone’s eyes in the same position?  And you need to look at the lightness of the eyes. If they swapped out the better eyes from a different picture, it is likely the angle was different.  If that’s the case, the brightness of the eyes will be different between the people.

Cloning—too much grass in the picture?  Is the pool a bit longer than it should be?  The graphic designer probably took something out of the picture and had to make up for it by cloning the background around the missing piece to fill in the space.  Cloning isn’t a problem…unless you can see it.

Bad  blending—even those good with Photoshop can have what we call fringe problems.   This occurs when the edges or fringes of an object doesn’t fit the back ground.  To detect this problem, look at the fringe or edge of an object to see if the background looks consistent both from a color and shape perspective.  Edges can also look too sharp or too soft.

The no freaking way factor—this is what I call the “does it make sense part?”.  This is where we use our collective brains to determine if what we are seeing makes sense…like a shark jumping out of the ocean in an attempt to catch a helicopter.  While a cool picture…not realistic.  FAIL!

Want to see some Photoshop failures?  Check out this link:  http://www.boredpanda.com/worst-photoshop-mistakes/ 

Can you spot a fake?

Happy Marketing!

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