Ok, believe it or not…that’s not the question. At least it shouldn’t be your first question. Your first question should be strategy related, not tactical. So your first question should be something like: “what do I want my marketing to do” or “what is the overall goal of my marketing efforts”.
Ok, now that you’ve got that down, you need to ask yourself “who is my audience”? Much of the QR code success has been in the B2C space, not B2B space. But if you don’t have a B2B focus, don’t fret…there is an “app” for that. Check out my next Blog about Gamification.
So who is using QR Codes and where are they using it? The best usage statistics comes from ComScore. According to Comscore, the leading consumer research company, 14 million people in the U.S. used QR codes in June 2011–equating to 6.2% of the total mobile audience in the U.S. having scanned a QR or bar code on their mobile device in June. A strong number considering that QR Codes have really only been actively used in the U.S. for a couple of years
Who are using QR Codes?
- Males: 60.5%
- Gen Y and Gen X: 53.4% of the 18 to 35 segment
What media do they prefer to scan?
- 49.4% say magazines and newspapers
- 34.4% say product packaging
Where do they prefer to scan?
- 58% say at home
- 39.4% say retail stores
ComScore’s report was based on a sample of 14,452 adults. The study was the first time comScore measured QR code use.
So consumers are using them, but are they using them to buy stuff? Check out my upcoming blogs to find out…