I know what you are thinking…Sharon you are market researcher at heart, where are your stories with a market research flair?
Ok, since you asked, here are some great market research statistics about the impact Americans think the internet has had on group participation. In this survey, the Pew Internet Project asked about 27 different kinds of groups and found great diversity in group membership and participation using traditional and new technologies.
Following are the percentages of Americans that say the internet has had a major impact on the ability of groups to do the following:
- Communicate with members: 68% of all Americans (internet users and non-users alike) and 75% of internet users said that
- Draw attention to an issue: 62% of all Americans and 68% of internet users
- Connect with other groups: 60% of all Americans and 67% of internet users
- Impact the society at large: 59% of all Americans and 64% of internet users
- Organize activities: 59% of all Americans and 65% of internet users
- Raise money: 52% of all Americans and 55% of internet users
- Recruit new members: 51% of all Americans and 55% of internet users said that.
- Impact local communities: 49% of all Americans and 52% of internet users
- Find people to take leadership roles: 35% of all Americans and internet users